The application of advertising media in the market.docVIP

The application of advertising media in the market 　　Abstract：The more discerning consumers， more complicated competitive pressure，given the advertising media is a dialectical color theory， an advertising media era is coming. Advertising market to the left， right， cooperation between the two pulled into an invisible circle， the connection between the information and the target customers， target customers on the absorption ofeffective information dissemination and sufficient. 　　Key Words：Advertising media new market 　　1. The role of advertising media 　　With the consumers being pickier and the competitive pressure being more and more intensive， the advertising media has been endowed with color of dialectics. Confronting with the ever-changing consuming psychology， what advertising methods are effective What we must admit is that an advertising media era is approaching. On the one hand， piles of TV newspapers have intensified of the fierceness of competition. The situation of chasing limited consumer goods with intensive advertising media has pushed enterprises to introduce new constantly and attract consumers with all kinds of advertising media； on the other hand， as the consumers has become increasingly rational and their consumption choices have changed， new advertising strategies are needed to guide the market development in the future. 　　In the last century， the power of advertisement influenced the market for the whole century. Advertisement has swept various aspects of marketing when promoting new products， expanding market， attracting investments， looking for new selling channels， competing with competitors. Advertisement has become omnipotent in people’s subconscious. 　　2. Newborn Advertising Media 　　1. Mobile media has created a new media era. Mobile media has become a new form of interacting. Mobile TV is another creation of new technology. Now no one may think the number of mobile phone newspaper users will be larger than the number of readers of new