alpine_什么是大数据_黄震.pdf

Anderson Wong Co-Founder, CSO President 大数据对于客户能够带来何种益处 大数据营销 vs. 中国消费者的复杂性和多样性. 海量数据计算一定精准吗? 你认为要实行大数据，最关键是什麽? Process Design High SAS Expert Optimization Is the HERO ROI Let’s get Low Another Expert Right Data? Bad Robust (Data Dependent) (Data Agnostic) 大数据年代跟过往的数据分析有何不同 Analytics 1.0 的年代 Go Find Hey you! Go build a model to some Found make $$ Data Some in EDW Found Some More Profile Oops! Data. Data is too big. #!%%#! Transform Data has Variables . . . Wait for slow holes computer Build pilot #!%%#! Test! Model. Wait for Model stinks! Need Does it slow computer more data work? 计划时间表 Sun Mon Tues Wed Thurs Fri Sat 1 2 3 4 5 6 管理层 数据收 数据收 网站数 意见 集 集 据收集 Eureka! 7 8 9 10 11 12 13