Rachels Lace BP.商业计划书.pdf

i Rachel’s Lace Haut Couture Brand Boutque F ebruary 2016 mRachel’s Lace b F rom fantasy t impact )(m dm A Breaktrough of China’s Fashion Brand wit Intrnatonal Stle st at te 21 century’s Globalizaton Era Rachel’s Lace dm ddmd dm ds d Rachel’s Lace Brand Development Objectve High qualit fabric + Haut couture craftsmanship + China design To connect te high-tch fashion brand landing in te contxt of China costumers, t cultvat and popularize te culture of fashion couture in China, st w it Intrnatonal Stle t te Globalizaton Era of 21 century. Rachel’s Lace Pilot Project d e~ d d m Rachel’s Lace xAnalysis of Customer m,61d Price Level y,h ddRn (P(61T m Rachel’s Lace Competition Rivals h d dx gm Brand Target l5Em m mceCFAO BCCEMCBCFCCCOCFCCF CFHCOEFFCEEFECF% Rachel’s Lace x Market Analysis Product Orientation )(,d(%)(/ + dd )()d md hdu fuhd TRn m d gd ~ mm dm dm Rachel’s Lace