《上海世博旅游的辐射效应及周边城市的承接策略研究（港大酒店学院）》.pdf

上海世博旅游的辐射效应及周边城市的承接策略研究 The Research Of the Touring Radiation Effects Of Shanghai World Expo And The Connection Strategy Of The Neighboring Cities 王显成 Xiancheng Wang 香港理工大学酒店学院 Jiaxing Vocational Technical College 研究背景 Research Background  The neighboring cities have brought forward a slogan: Connect shanghai，Service World Expo Take Jiaxing of Zhejiang province as example 中国 上海 研究背景 Research Background There have a express highway in the first place Connect Jiaxing and Shanghai ; But the government have built two express highways now,and this has occupied large amount of cultivated land Why must we “Connect Shanghai ，Service World Expo”? 中国 上海 上海世博旅游的辐射效应分析Analysis on the framework of cooperation between Shanghai and its neighbouring cities in the tourism of Shanghai Expo 提高城市知名度 Improving city notability 提高城市旅游管理能力 improving capacity for city management 提升城市旅游要素 Enhancing city’s tourism elements 吸引大量的游客 Attracting a large number of tourists 中国 上海 提高城市知名度 Improving city notability Shanghai is the biggest city in China and one of the biggest city in world. Do you know Jiaxing? NO! Do you know Shanghai? Of course! Yes! Jiaxing is in the Shanghai n