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eCULTURE
Volume 3 2010 Article 14
Five Myths and Realities About Generation Y
Jenny Devine
Edith Cowan University, j.devine@.au
c
Copyright 2010 by the authors. eCULTURE is produced by The Berkeley Electronic Press
(bepress). .au/eculture
Five Myths and Realities About Generation Y
Jenny Devine
Abstract
The notion of generational differences has been around since society has been documented.
The bible documents conflict between generations. In the 1950’s, Elvis Presley’s unashamed hip
swivelling was surely going to be the end of society. Our parents did not understand us, and we
struggle to understand why our children would prefer to spend hours on interactive video games
instead of kicking a football in the park. Our world is very different today from the world of our
parents, grandparents and their parents, so it stands to reason that generations will adapt to a differ-
ent world as well as influence the progress of the world. Born between 1980 and 1994 (McRindle,
2006), these people are often characterised as being fickle, technology savvy, disrespectful of au-
thority and over confident. In the workplace, tension often mounts as managers and co-workers
are confronted by alien views of the world of work from a generation raised on technology and
excesses. At university, lecturers are often taken aback by attitudes so foreign to their way of
developing knowledge, they cannot reconcile the two. This paper explores some of the myths and
ambiguities about Generation Y (Gen Y) to help understand their style and some strategies to help
academics cope with Gen Y students in their classroom.
Devine: Five Myths and Realities About Generation Y
ECULTURE
Five Myths and
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