From Experience The strongInvisiblestrong Success Factors in Product.pdf

Product Innovation Best Practices Series From Experience: The Invisible Success Factors in Product Innovation Reference Paper # 19 By Dr. Robert G. Cooper Compliments of: Stage-Gate International and Product Development Institute Inc. This article was published in Journal of Product Innovation Management, 16, 2, April 1999, 115-133 For information call +1-905-304-8797 © Product Development Institute Inc. 2000-20 12 Product Development Institute Inc. and Stage-Gate are registered trademarks. Logo for Product Development Institute Inc. used under license by Stage-Gate International. Logo for Stage-Gate used under license where appropriate. By: Dr. Robert G. Cooper Dr. Cooper lowers the microscope on the state of product innovation and examines the common reasons for poor results. The critical success factors are noticeably absent from the typical new product project. The article outlines how companies can recognize one of the seven common innovation problems that Dr. Cooper refers to as the new product development “Blockers” to avoid repeating the same mistakes. Keywords: Product innovation process, critical success factors, blockers, portfolio approaches, and capacity analysis These pages contain copyright information of Product Development Institute and member company Stage-Gate International, including logos, tag lines, trademarks and the content of this article. Reproducing in whole or any part of this document is stric