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JOURNAL OF SEX RESEARCH
2007, Vol , 44 , No , 2 , 145-157
From Sex to Sexuality: Exposing the Heterosexual Script
on Primetime Network Television
Janna L . Kim
California State University, Fullerton
C. Lynn Sorsoli, Katherine Collins, Bonnie A. Zylbergold, Deborah Schooler,
and Deborah L . Tolman
San Francisco State University
Although it is widely recognized that sexual content pervades television, research rarely
examines how televisions sexual messages are gendered and occur in a relational context.
This study describes the development and implementation of a new coding scheme to evaluate
sexual content from a feminist perspective. Merging scripting theory (Simon Gagnon,
1986) with the theory of compulsory heterosexuality (Rich, 1980), we explicate a heteronor-
mative and dominant sexual script, the Heterosexual Script, and assessed its presence in the
25 primetime television programs viewed most frequently by adolescents. Our codes captured
depictions of boys/men and girls/women thinking, feeling, and behaving in relational and
sexual encounters in ways that sustain power inequalities between men and women. Male
characters most frequently
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