Generation strongYstrong Web Design Usability through Eye Tracking.pdfVIP

Worcester Polytechnic Institute DigitalCommons@WPI User Exprience and Decision Making Research User Experience and Decision Making Research Laboratory Publications Laboratory 1-1-2008 Generation Y Web Design: Usability through Eye Tracking Soussan Djamasbi Worcester Poly technic Institute, djamasbi@ Tom Tullis Fidelity I nvestments, tom.tullis@ Marisa Siegel Fidelity I nvestments, marisa.siegel@ Daniel Capozzo Worcester Poly technic Institute, dcapozzo@ Robert Groezinger Worcester Poly technic Institute, rlg8@ See next page for additional authors Follow this and additional works at : /uxdmrl-pubs Part of the Technology and Innovation Commons Suggested Citation Djamasbi, Soussan , Tullis, Tom , Siegel, Marisa , Capozzo, Daniel , Groezinger, Robert , Ng, Frankie (2008). Generation Y Web Design: Usability through Eye Tracking. Proceedings of the Fourteenth Americas Conference on Information Sy stems (AM CIS), 1-11. Retrieved from: /uxdmrl-pubs/24 This Article is brought to you for free and open access by the User Experience and Decision Making Research Laboratory at DigitalCommons@WPI. It has been accepted for inclusion in User Exprience and Decision Making Research Laboratory Publications by an authorized administrator of DigitalCommons@WPI. Authors Soussan Djamasbi, Tom Tullis, Marisa Siegel, Daniel Capozzo, Robert Groezinger, and Frankie Ng This article is available at DigitalCommons@WPI: /uxdmrl-pubs/24 Djamasbi, S., Tullis, T., Siegel, M., Ng, F., Capozzo, D. and Groezinger, R. Generation Y Web Design: Usability Testing through Eye Tracking, in Proceedings of the Fourteenth Americas Conference on Information Systems (AMCIS), Toronto, Canada, 2008, pp.1-11 Generation Y Web Design: Usa