- 1、本文档共46页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Generation Yine:
The Millennial Generation and Wine Label Trends
A Senior Project
Presented to
the faculty of the Graphic Communication Department
California Polytechnic State University, San Luis Obispo
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science
By
Annie Larson
March, 2012
© 2012 Annie Larson
ABSTRACT
Generation Yine: The Millennial Generation and Wine Label Trends
Annie Larson
Graphic Communication Department, March 2012
Advisor: Colleen Twomey
This paper focuses on the importance of the Millennial Generation and their perceptions of wine
label design. As one of the most dominant consumer market segments in the United States in
terms of their buying power, the Millennial Generation can have a significant impact on the success
of the wine industry as a whole. A survey and two taste-tests were conducted in order to
determine which design attributes millennials find most desirable in wine label design. It was found
that millennials prefer wine labels that are brightly colored, less traditional, and more graphically
focused. Further, millennials prefer wines that feature creative brand names and decorative or sans-
serif typefaces. As the Millennial Generation continues to penetrate the wine market, wine
producers will need to evolve their wine labels to meet these design trends in order to remain
competitive in the industry and capture the interest of the millennial market segment.
2
您可能关注的文档
- Future Population strongGrowthstrong and Policy Options - World Bank.pdf
- Fuzzy Controller for strongUAVstrong-landing task using 3D-position Visual.pdf
- Fuzzy Frontiers of Identity.pdf
- Fuzzy Intrusion Detection - Iowa State University.pdf
- Fuzzy Logic Control of a Model Airplane.pdf
- FUZZY METRIC SPACES - KAIST.pdf
- FUZZY REASONING-BASED SEQUENCING OF ARRIVAL strongAIRCRAFTstrong IN THE.pdf
- Fuzzy Spatial Querying with Inexact Inference - OpenSIUC.pdf
- Fuzzy-Trace Theory and False Memory - UNT.pdf
- G I CENTURY US A -A W STATURES - CESifo Group Munich.pdf
最近下载
- 作业设计研讨活动记录.doc
- 2025国家电投校园招聘笔试备考题库及答案解析.docx
- 2021-2022学年五年级上学期综合实践活动(劳动教育)第6课巧做糖画教案.docx
- 创业意识与创业技巧:了解企业登记注册流程.pptx
- 山东省淄博市2023年高一上学期《英语》期中试卷与参考答案.pdf
- 大学生职业规划大赛成长赛道 (修订).pptx
- 2018重庆市建设工程混凝土与砂浆配合比表.pdf
- WhyNothingWorks.doc VIP
- 住院医师规范化培训基地标准(2022年版)--皮肤科专业基地细则.docx
- JB∕T 2436.2-2020 导线用铜压接端头 第2部分:10mm2~300mm2导线用铜压接端头.pdf
文档评论(0)