Global Branding Li Ning vs. Nike - Lehigh Preserve.pdfVIP

Lehigh University Lehigh Preserve Volume 17 - 2009 Lehigh Review 2009 Global Branding : Li Ning vs. Nike Kristen Dalton Follow this and additional works at : /cas-lehighreview-vol-17 Re ommended Citation Dalton, Kristen, Global Branding : Li Ning vs. Nike (2009). Volume 17 - 2009. Paper 3. /cas-lehighreview-vol-17/3 This Article is brought to you for free and open a ess by the Lehigh Review at Lehigh Preserve. It has been a epted for inclusion in Volume 17 - 2009 by an authorized administrator of Lehigh Preserve. For more information, please ontact preserve@. Global Branding: Li Ning vs. Nike The aim of the this paper is to discuss No.1 and beat out their foreign competitors. In the 1960s and 1970s, the United States the global branding and marketing strategies Li Ning has the opportunity to not only drive was charged with dominating global media of Li-Ning, one of the leading sportswear away the global powerhouses of Nike (United for its own advantage, which challenged the companies in the People’s Republic of China, States) and Adidas (Germany), but also to one-way flow of news and information they as it tries to regain the market in China, in compete with them on an international level claimed would benefit the development of hopes of eventually pushing past the current and perhaps within their own countries. most countries (Straubhaar 40). The television powerhouses of Nike and Adidas. Once they Theory growth in Brazil through m