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Jaroslava Kubátová 135
GROWTH OF COLLECTIVE INTELLIGENCE BY LINKING
KNOWLEDGE WORKERS THROUGH SOCIAL MEDIA
Jaroslava KUBÁTOVÁ∗
Abstract
Collective intelligence can be defined, very broadly, as groups of individuals that do things
collectively, and that seem to be intelligent. Collective intelligence has existed for ages. Families,
tribes, companies, countries, etc., are all groups of individuals doing things collectively, and that
seem to be intelligent. However, over the past two decades, the rise of the Internet has given upturn
to new types of collective intelligence. Companies can take advantage from the so-called Web-
enabled collective intelligence. Web-enabled collective intelligence is based on linking knowledge
workers through social media. That means that companies can hire geographically dispersed
knowledge workers and create so-called virtual teams of these knowledge workers (members of the
virtual teams are connected only via the Internet and do not meet face to face). By providing an
online social network, the companies can achieve significant growth of collec tive intelligence. But to
create and use an online social network within a company in a really efficient way, the managers
need to have a deep understanding of how such a system works.Thus the purpose of this paper is to
share the knowledge about effective use of social networks in companies. The main objectives of this
paper are as follows: to introduce some good practices of the use of social media in companies, to
analyze these practices and to generalize recommendations for a successful introduction and use of
social media to increase collective intelligence of
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