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The Innovation Journal: The Public Sector Innovation Journal, Volume 14(2), 2009, article 4.
Innovating in the German Public Sector:
How a Think Tank Frames the Debate on NPM
Rick Vogel and Jetta Frost
University of Hamburg
Department of Business and Economics
Chair of Organization and Management
Von-Melle-Park 5
20146 Hamburg
Germany
E-mail: Rick.Vogel@wiso.uni-hamburg.de
E-mail: Jetta.Frost@wiso.uni-hamburg.de
The Innovation Journal: The Public Sector Innovation Journal, Volume 14(2), 2009, article 4.
Innovating in German Public Sector:
How a Think Tank Frames the Debate on NPM
Rick Vogel and Jetta Frost
Preface
Innovations in the public sector don‟t sell themselves, particularly as bureaucracy is often
criticized for being overly resistant to change. Neither the attributes of the innovation, nor the
characteristics of those who adopt it, provide sufficient explanation for whether an innovation is
adopted or not. Rather, the innovation becomes widespread only after being articulated and
advocated by someone who strives to persuade potential adopters. Rick Vogel and Jetta Frost
analyze this process of persuasion by means of a case study on the German public sector in which
a think tank was and continues to be the leading reform promoter. The focal innovation is a
model of managerial control in accordance with guiding principles of New Public Management.
The authors refer to the process (by which the think tank has championed this model) as framing
and trace accordant frames – i.e., interpretive stances towards underlying problems and
appropriate solutions – by means of an in-depth textual analysis of reports, s
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