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International Journal of Enterprise Computing and
Business Systems
ISSN (Online) : 2230-8849
Vol. 2 Issue 1 January 2012
STUDY OF CUSTOMER BRAND LOYALTY TOWARDS
COLOR TELEVISION
Mr. Omesh Chadha
Assistant Professor, Deptt. of Management
Delhi Institute of Technology and Management, Gannaur, Sonipat
Abstract
A Note on the Color Television in India examines the history of the color television
industry in India since the early 1980s. It examines the demand-supply scenario in the
color television industry and the competition in the industry. The note explores the nature
of the competition between multinational and domestic players. It also discusses why the
Korean companies are the leaders in the color tele ision industry.
The note concludes with a brief description of the future of the color television industry in
India. The history of the Indian television industry dates back to 1982, the year when
India hosted the Asian Games. There was a huge demand for color televisions all
through the 80s. In 1984-1985, the color television industry was growing at an
astounding rate of 140.3%. However, in 1985-86, it fell to 68.6%, 15% in 1988-89 and
finally in the year 1989-90 it touched a rock bottom level of 5%. In 1991-92, the Indian
economy was going through a balance of payment crisis. As a result of this, for
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