journal of visual culture - New York University.pdfVIP

journal of visual culture Showing seeing: a critique of visual culture W.J.T. Mitchell Abstract This essay attempts to map out the main issues surrounding visual studies as an emergent academic formation, and as a theoretical concept or object of research and teaching. After a survey of some of the resistances encountered by visual studies in fields such as art history, aesthetics, and media studies, and a suggestion that visual studies is playing the role of ‘dangerous supplement’ to these fields, the essay turns to a discussion of some of the major received ideas that have seemed foundational to both negative and positive accounts of visual studies. These received ideas or myths include notions of the de-materialization of the image, and the erasure of boundaries between art and non-art, or visual and verbal media. They also include notions such as the very idea that there are such things as distinctly ‘visual media’. The political stakes of iconoclastic criticism (e.g. the overturning of ‘scopic regimes’) are also questioned, and an alternative (Nietzschean) strategy of ‘sounding the idols’ is proposed. The essay concludes with a description of pedagogical strategies in the teaching of visual culture, centered on an exercise the author calls ‘showing seeing’. Key words aesthetics ● art history ● communication ● cultural studies ● discipline(s) and interdisciplinarity ● image studies ● media and media studies ● pedagogy ● poetics ● rhetoric What is visual culture or visual studies? Is it an emergent discipline, a passing moment of interdisciplinary turbulence, a research topic, a field or subfield of cultural studies, media studies, rhetoric and communication, art history, or aesthetics? Does it have a specific object of research, or