Management Science Letters.pdfVIP

Management Science Letters 2 (2012) 2347–2354 Contents lists available at GrowingScience Management Science Letters homepage: www.GrowingS/msl An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island Vahid Qaemi* Department Accounting Management of Payam Noor University of Damavand, Tehran, Iran A R T I C L E I N F O A B S T R A C T Article history : Tourism destination brand equity is defined as all assets (or debts) of brands provided with Received May 10, 2012 name and symbol of tourism destination to make changes in value services of experiences. In Received in Revised form many cases, brand equity is more than physical assets. This survey performs an investigation to June, 26, 2012 identify effective factors in tourism destination equity, cause and affects relationships, and Accepted 2 August 2012 Available online proposes a model for perceived value of tourism destination. The proposed study is performed August 8 2012 in one of free islands named Gheshm. The preliminary results indicate that there is a positive Keywords : relationship between tourism destination brand awareness and destination brand equity, tourism Tourism destination brand equity destination brand image, destination brand equity and tourism destination brand loyalty. Tourism destination Brand awareness Tourism destination Brand loyalty Tourism destination B