- 1、本文档共18页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Market Lett (2009) 20:107– 124
DOI 10.1007/s11002-008-9054-1
Manufacturer-owned retail stores
Yusong Wang David R. Bell V. Padmanabhan
Published online: 3 January 2009
# Springer Science + Business Media, LLC 2008
Abstract Increasingly, manufacturers sell their products in their own retail stores,
and many of these stores appear to be in direct competition with independent
retailers; i.e., both types of retail stores are physically co-located. We analyze one
way this practice affects the retail market. We find that, when independent retailers
compete against company stores (instead of just against other independent retailers),
they (1) charge higher prices and (2) are more willing to engage in marketing efforts
on behalf of the manufacturer ’s brand. Furthermore, when company stores and
independent retailers compete in the same market, the company store charges higher
prices and provides more marketing effort. Anecdotal data are consistent with these
model predictions.
Keywords Branding . Distribution channels . Retailing
Traditional roles for manufacturers and retailers are blurring, and their activities are
becoming more intertwined. One prominent and largely unstudied phenomenon that
exemplifies this trend is “partial forward integration” (PFI) by manufacturers. In
general, PFI describes a setting where the manufacturer sells to end consumers not
only through traditional independent retailers but also through company-owned
stores. A shopper strolling down the major boulevards in cities around the world
might encounter stores owned by Apple, Bally, Nike, Ralph Lauren, and more
Y. Wang (*)
School of Management, Fudan University, 670 Guoshun Road, Shanghai 200433, China
e-mail: yusongw@
D. R. Bell
The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street,
Philade
您可能关注的文档
- Macroeconomic strongFluctuationsstrong in Developing Countries Some.pdf
- Macroeconomic Uncertainty and Investment – Empirical Analysis.pdf
- Macroeconomic uncertainty what is it, how can we measure it.pdf
- MACROECONOMICS OF MICROFINANCE HOW DO THE strongCHANNELSstrong WORK.pdf
- MACROECONOMICS OF strongSTAGNATIONstrong AND NEW DEVELOPMENTALISM IN LATIN.pdf
- Macrostabilization of the Migration Phenomenon - Hyperion.pdf
- Madness and Misogyny in Ken Kesey'strongsstrong One Flew over the Cuckoo'strongsstrong.pdf
- Magma-driven multiple dike propagation and fracture toughness.pdf
- Magnetic moment of iron in metallic environments.pdf
- Magnetic Resonance Imaging (MRI) of strongSexual Intercoursestrong Second.pdf
- 中国国家标准 GB/T 18233.4-2024信息技术 用户建筑群通用布缆 第4部分:住宅.pdf
- GB/T 18233.4-2024信息技术 用户建筑群通用布缆 第4部分:住宅.pdf
- GB/T 18978.210-2024人-系统交互工效学 第210部分:以人为中心的交互系统设计.pdf
- 《GB/T 18978.210-2024人-系统交互工效学 第210部分:以人为中心的交互系统设计》.pdf
- 中国国家标准 GB/T 18978.210-2024人-系统交互工效学 第210部分:以人为中心的交互系统设计.pdf
- GB/T 16649.2-2024识别卡 集成电路卡 第2部分:带触点的卡 触点的尺寸和位置.pdf
- 《GB/T 16649.2-2024识别卡 集成电路卡 第2部分:带触点的卡 触点的尺寸和位置》.pdf
- 中国国家标准 GB/T 16649.2-2024识别卡 集成电路卡 第2部分:带触点的卡 触点的尺寸和位置.pdf
- GB/T 17889.4-2024梯子 第4部分:铰链梯.pdf
- 《GB/T 17889.4-2024梯子 第4部分:铰链梯》.pdf
文档评论(0)