Marketing and Public Policy Transformative strongResearchstrong in.pdfVIP

University of Wyoming Wyoming Scholars Repository Management and Marketing Faculty Publications Management and Marketing Fall 2012 Marketing and Public Policy: Transformative Research in Developing Market Clifford J. Shultz Loyola University C hicago Rohit Deshpande Harvard University Bettina T. Cornwell University of Or ego n Ahmet Ekici Bilkent University Prabakar Kothandaraman William Paterson University of N ew Jersey See next page for additional authors Follow this and additional works at : /mgmt_facpub Part of the Business Commons Publication Information Shultz, Clifford J.; Deshpande, ohit; Cornwell, Bettina T.; Ekici, Ahmet; Kothandaraman, Prabakar; Peterson, Mark; Shapiro, Stanley; Talukdar, Debabrata; and Veeck, Ann (2012). Marketing and Public Policy: Transformative esearch in Developing Markets. J OURNAL OF PUBLI C POLI CY MARKETING 31.2, 178-184. http://dx ./10.1509/jppm.11.007 This Article is brought to you for free and open access by the Management and Marketing at Wyoming Scholars epository. It has been accepted for inclusion in Management and Marketing Faculty Publications by an authorized administrator of Wyoming Scholars epository. For more information, please contact scholcom@. Authors Clifford J. Shultz, ohit Deshpande, Bettina T. Cornwell, Ahmet Ekici, Prabakar Kothandaraman, Mark Peterson, Stanley Shapiro, Debabrata Talukdar, and Ann Veeck This article is available at Wyoming Scholars epository: /mgmt_facpub/9 Marketing and Public Policy: Transformative Research in Developing Markets Clifford J. Shultz II, Rohit Deshpandé, T. Bettina Cornwell, Ahmet Ekici, Prabakar Kothandaraman, Mark Peterson, Stanley Shapiro, Debabrata Talukdar, and Ann Veeck Developing markets are a challenge for researchers who study