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University of Wollongong
Research Online
Faculty of Commerce - apers (Archive) Faculty of Business
2008
Mission or money ? Competitive challenges facing
public sector nonprofit organisations in an
institutionalised en ironment.
Sara Dolnicar
University of Wollongo ng, sarad@.au
H. J. Ir ine
University of Wollongo ng, hirvine@.au
K . Lazare ski
University of Wollongo ng, katiel@.au
ublication Details
This article was originally published as Dolnicar, S, Irvine, H and Lazarevski, K, Mission or money? Competitive challenges facing
public sector nonprofit organisations in an institutionalised environment, International Journal of Nonprofit and Voluntary Sector
Marketing, 13, 2008, 107-117. Copyright John Wiley 2008. Original journal available here
Research Online is the open access institutional repository for the
University of Wollongong. For further information contact the UOW
Library: research-pubs@.au
Mission or money ? Competitive challenges facing public sector nonprofit
organisations in an institutionalised en ironment.
Abstract
This paper exposes the impact of competitive grant funding on public sector nonprofit volunteer
organisations, using institutional theory to explain developments within this sector. A conceptual model is
developed from which five propositions are derived. Bushcare units, in experiencing institutional pressures,
respond in ways that affect their culture, structure and routines, resulting in the possibility that their mission
will be compromised. In the process of targeting competitive grants, preparing grant applications, managing
increased reporting requirements and recruiting volunteers, Bushcare units should apply a mission “filte
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