商务信函翻译2.ppt

合作原则和礼貌原则 Cooperative Principle（H.P. Grice, 1975） (1) The Maxim of Quality质量原则 不要说自己认为是不真实的话 不要说自己认为缺乏证据的话 (2) The Maxim of Quantity数量原则 使自己所说的话达到交谈的现在目的所要求的详尽程度 不应使自己所说的话包含超出需要的信息 (3) The Maxim of Relevance关联原则 说话要贴切 (4) The Maxim of Manner方式原则 避免晦涩的词语 避免歧义 说话要简练，避免赘述 说话要有条理 合作原则和礼貌原则在商务信函中的体现 Correctness:正确（质量准则） Completeness：完整（数量准则） Concretness：具体（关联准则） Conciseness：简洁 （方式准则） Clearness：清楚 （方式准则） Courtesy：礼貌 （礼貌原则） Consideration：体谅 （礼貌原则） 现代商务信函特点 1）完整Completeness My flight arrives at 3:30 on Wednesday. My flight BA 121 from London Heathrow should arrive at Singapore Changi Airport at 1530 on Wednesday. 2）具体Concretness We wish to confirm our telex dispatched the other day. We confirm our telex of June 5th, 2002. 3）简洁Conciseness I should be very grateful Please purchase, endeavour, commence, terminate buy, try , start, end It is with great pleasure that we present our proposal. I’m pleased to attach our proposal. Please revert to me soonest possible. I hope to hear from you soon. Should you require any further clarification please do not hesitate to contact the undersigned. Please give me a call onif you have any questions. Arrangement have been made for a repeat order to be despatched to you immediately. I have arranged for a repeat order to be sent to you today. The cause of your complaint has been investigated. I have looked into this matter. 4）清楚Clearness Being a registered accountant, I’m sure you can help us. Being a registered accountant, you can certainly help us. 5）正确Correctness We assure you that this error will never occur. We’ll do all we can so that we may not repeat this error. A: Do you love me? B: I’m very fond of you. A: Yes, but do you love me? B: Uh...you mean a lot to me. A: Why won’t you answer my question? B: What question? A: Do you love me? Come on! I want to know. B: I care for you very deeply. You know that. A: That isn’t the same thing! B: What kind of answer do you expect? A: The truth! I want the truth! B: How can I poss