物流企业环境分析说课要点.ppt

行业环境分析——波特的“五力模型”实施步骤 * Business organizations today have to satisfy their stakeholders, that is, their shareholders. Otherwise, management is in trouble: Institutional investors, in particular, have the power to replace underperforming management and they do use it. Other stakeholder groups, such as business partners, 客户业务人员s, or employees are also becoming more demanding with regard to the value the company must generate for them. If a company has a poor reputation in the employee market, the business partner market, the 客户业务人员 market or in the community in general, this can affect its ability to do business successfully. When making major business decisions, management must consider carefully what stakeholders expect from their company. In the last couple of years, we have noticed a major shift in enterprise management best practices. Up to now, it was assumed that managing a company purely with an inside-out approach was the cornerstone of corporate success. This consisted of good product development, efficient production and service processes. Now, however, the ability to really understand stakeholder expectations and to outperform them constantly are perceived as the real indicators of management success. The enterprise management process is switching from an inside-out to an outside-in approach. 企业在市场中的生存和发展，不仅要考虑自身的一些发展因素，如产品开发，生产执行，和业务流程，现在，还需要考虑各种来自外部利益相关者的影响。这些利益相关者包括：客户，员工，投资者，政府，媒体，和你的合作伙伴等。企业的成功发展，必须要考虑和满足这些利益相关者的要求。而，你的客户，投资者，员工，合作伙伴，媒体，也关注着企业的发展，如果企业在他们面前表现的不好，信用程度低，使他们丧失信心，投资者会，客户会，，最终限制和影响企业的发展。成功的企业管理，应该在在使股东权益最大化的同时，最大限度地满足其他利益相关者地要求。这两者之间使相符相承的。 实际上，在过去的。。。到‘由外到内’。。。企业的战略决策也要求考虑利益相关者的要求。这使企业对战略管理的需求变的更加迫切。企业需要长期的，全面的战略管理来实现。。实现从战术到战略的转变。。。 * SAP SEM is a set of five analytical applications based on SAP BW, which serves as an OLAP server for SEM. SAP SEM provides integration for SEM tasks through:- cross-component integration of data: common data in multidimensional Infocubes (all SEM functions can operate on identical or different local or re