企业审美文化的值研究.pdf

A b S tIa’C t 】 A b s t r a C t T h e v a lu e 15 n o t o n ly the b u sin e ss o f P erso n b u t a lso the b ig b u sin e ss o f th e w h o le eo u n try . In ste a d o f e o n e em in g ab o u t it a s the e o nun o n issu e ，w e sh o u ld tre at it w ith a e o n sid eratio n o f th e d e v e lo P m en t o f h um an so c iety . H o w ev er， m o re an d m o re co m P an ie s h av e to face the le a st fva o r ite aetua litie s w h ich the m o re in te llig en e e th ey fo eu se d o n the o ra l su m m o n s th e m o re umn e an in g e ffe et turn e d o u t .A n ew o v erv iew o n the n atur e o f C o rp o rat e A e sth etie C u ltur e 15 P ro P o se d ，b y an a ly z in g sev era l o f th e th eories P art ieu larly ab out the n atu re of v alu e. It 15 fin d that there’5 n o eertaln an th ority availab le eou ld b e wo rk ed it out direetly ，h ow ever，C A C 15 the objeet w h ieh 15 ch araeterized b y its m ateria lizatio n ，eom P lex ity. hi this P aP er，it 15 P o inted o ut that there ’5 o n ly o n e m etho d P eo P le e an d e lv e th e n a ture o f the C A C P ro foun d ly ，wh ich 15 a lso the w ay w e leam the v a lu e o f C A C fro m its ex istin g ，九 n etio n an d d ev e lo P in g ，it s‘ fro m th e P rac tie e o r the turn o ut o f it. B u sin e ss en ierp r ise im a g e ，b r ie f n am e C l，is an im P o rtant inun ate rial assets that that the b u sin e ss enierprise syn th esizes the ab ility o f e o m P e tin g n o w ，15 a b u sin e ss enterpr ise ，15 o u tsid e P erof rm an c e that P r i