沪江网在线教育营销策略研究分析.docVIP

沪江网在线教育营销策略研究Abstract Analysis of Hujiang English network and successful brand management experience，Explore how to build excellent online education learning communities。Shanghai River Network is added by the Shanghai Culture Communication Co., operator interaction language learning portal website include leading media language Internet portal, B2C e-commerce, network SNS learning community, language learning tools, including a full range of Internet language digital education network services. Shanghai River Network for the national learners, educators offer online language learning exchanges, the Internet platform for online education-related information and services, now has English, Japanese, French, Korean, Spanish and other brands sub-station. Shanghai River Network provides learning content covering 10 languages??, and parenting enlightenment, schools, workplace skills, art and other featured content, since 2006, the company based operations, the company annual rate of 200% in development, has become 5 billion market capitalization, the influence of radiation 200 million learners, 60 million registered users, 3 million students pay a large Internet education companies. Products covered by the PC, tablet and mobile client end for 3-year-old to 70-year-old all-age learning groups to provide services residing in the Internet education industry leading position. Through research, education and learning community think online learning incentive mechanism should be established, well-designed learning resources, improve the interactive environment, rich learning tools, so that the self-learning online education gained popularity among students, truly serve the learning of English. In this paper, Shanghai River Network online educational learning platform for the study, through the development of Shanghai River Network and the operating status of the brand analysis, analyze and summarize the marketing direction and marketing strategies, etc., suggest improvements to