EStrategy,InternetCounities,andGlobalEC(电子商务,英文版)精要.ppt

Chapter 11E-Strategy, Internet Communities, and Global EC Learning Objectives Describe the importance and essentials of business and EC strategies Describe the strategy planning and formulation process for EC Understand how EC applications are discovered, justified, and prioritized Describe strategy implementation and assessment including the use of metrics Understand EC failures and lessons for success Learning Objectives (cont.) Describe the role and impact of virtual communities on EC Evaluate the issues involved in global EC Analyze the impact of EC on small businesses Describe the relationship between EC and BPR, knowledge management, and virtual corporations Describe the future of EC IBM’s E-Business Strategy The Problem Need to capture new business opportunities and technologies (like EC) Develop a business strategy for that purpose IBM’s current strategy is to transform itself into an e-business in order to provide business value to the corporation and its shareholders IBM views e-business as being much broader than EC because it: Serves a broader constituency Offers a variety of Web-based processes and transactions IBM’s E-Business Strategy (cont.) The Solution is based on four goals: Lead IBM’s strategy to transform itself into e-business Act as a catalyst to help facilitate that transformation Help business units become more effective in their use of the Internet/intranet Internally With their customers IBM’s E-Business’s Strategy (cont.) Establish a strategy for the corporate Internet site Including definition of how it should look, “feel” and be navigated Create an online environment most conducive to customers doing business with IBM Leverage the wealth of e-business transformational case studies within IBM to highlight the potential of e-business to IBM’s customers IBM’s E-Business Strategy (cont.) E-commerce E-care for customers E-care for business partners E-care for influencers E-care for employees E-procurement E-marketing communications I