浅析我们如何做好包装设计中色彩合理搭配中英文.doc

浅析我们如何做好包装设计中色彩合理搭配 Reasonable collocation of us how to do a good job of color in packaging design 在现代社会的发展下，商品的包装直接反应了社会的发展水平也体现了商品的档次，包装设计的演变趋势由繁到简。而在包装设计中色彩的搭配是非常重要的，一个好的设计好的色彩搭配很大程度的决定了产品的畅销度。现代包装是消费者与生产者最直接的接触的产物，相比其他的推销方式，它更容易吸引消费者的购买欲。因此在对包装设计的研究具有极为总要的意义。 In the development of modern society, the packing of the goods directly reflects the level of social development but also reflects the level of commodity, the evolution trend of packaging design from simple to complex. And the collocation of color in packaging design is very important, a good design and good color match largely determines the sale. Modern packaging is a product of consumers and producers of the most direct contact, compared to other means of marketing, it is more easy to attract consumers to buy. Therefore in the research on packaging design has a very important significance. 在包装设计中，色彩的合理搭配与运用是现今人们面临的机遇同时也是一个挑战。如何做好，做得让消费者接受就是关键了。我们要明确包装设计中，色彩的运用必须考虑色彩的影响因素和社会影响。如，每种色彩涵盖的意义我们要知道，不同的色彩会引起不一样的心理反应，将色彩融入人心是每一个设计者该重视的关键。 In the packaging design, with reasonable color and use nowadays it is facing opportunity but also a challenge. How to do, do let consumer acceptance is the key. We want to make clear the packing design, the use of color must consider color factors and social influence. For example, each color covers the meaning we want to know, different colors will cause psychological reaction is not the same, the color with the heart is the key for every designer should attach importance to the. 一 包装设计的内涵　 The connotation of a packaging design 　包装是商品最为直接的表现形式，是实现商品价值最为重要的一种手段。包装设计是在满足了产品的基本功能要求后，我们对产品的包装进行设计与研究，实现商品的最大价值。包装设计就好比一个人精神文化内涵，在产品中有着与人的精神文化一样的重要性。包装设计中功能性是设计的中心理念，不论是什么设计都要体现它的意义与价值。如，从色彩的运用方面讲，每一种设计的对象要为其匹配出合理形象的色彩，可以让消费者在认识产品时通过色彩加深对产品的印象。除此之外，包装设计的整体性要体现出来，将产品自身的功能与设计的形式美结合起来，给产品赋予生动鲜明的形象是体现包装设计内涵尤为重要的因素。所以在包装设计中色彩的搭配就显得极具商业价值和美学价值了。 Packaging is the product most forms of direct, is the realization of commodity value is the most important as a means of. Packaging design is to mee