Business English Vocabulary 常用商务英语词汇 例句及解释.docVIP

Business English Vocabulary advertising - show your products to customers through radio, television or newspapers What is the best way for us to advertise our product? afford - able to buy, have enough money to buy Television is the best advertising, but the most expensive. Can we afford it? agenda - a detailed plan for a meeting. The first item on our agenda is advertising. booming - business is growing very fast This year business is booming, so we can start thinking about increasing our investments. borrow - getting money from someone else, or from a bank, which we must pay back later We need to borrow $100,000 to expand our business. brand - the name of a well-known product (McDonalds, Coca Cola, Volkswagen, etc.) Well need to borrow money for advertising, then well build our brand awareness. break even - when our spending equals the amount we receive from sales The company didnt make money nor lose money during the last quarter. They just broke even. bribe - secretly paying money to get special favors from a company or government official She was sent to prison for 30 years for trying to bribe a high official. budget - a detailed plan for spending money The second item on our agenda is the budget. We need to pay special attention to advertising, marketing and building our sales staff. Oh, and we need to significantly increase our budget for English teachers! calculate - to count, add, subtract, multiply, divide numbers Its not hard to calculate - if we keep spending more money than we take in, well have to sell more! cancel - to decide NOT to buy something that you had agreed to before Before they cancel the order, find out what the problem is and fix it! capital - money If we had more capital to invest, we would build a new factory. charge for - ask money for payment We never charge for repairs. Making sure our products work is included in the purchase price. CEO - the top officer in a company, the chief executive officer How can we find a good CEO who knows h