商务交际英语Chapter教案解析.ppt

English Communicationfor Colleges Review of Chapter 3 Planning and Organizing Messages Planning Messages 策划信息 Four steps to plan a message identify the objective 确定目的 determine the main idea 确定主要内容 choose supporting information 选择支持信息 adjust the message for the receiver 为信息接收者调整信息内容 Identify the objective. 确定目的 (1) promote goodwill 增进良好的关系 (2) inform 告知、传递信息 (3) request 提出要求 (4) record 记录在案 (5) persuade 说服对方 Organizing Messages 组织信息 Direct order 直接顺序 Indirect order 间接顺序 Direct-indirect order 直接-间接顺序 多数商务信息的组织采用三种顺序：直接顺序，间接顺序或直接-间接顺序。 Direct order: the main idea – supporting information. Positive and neutral messages are organized using the direct order. Indirect order: supporting information – the main idea. Negative and persuasive messages are organized using the indirect order. Direct-indirect order: the positive message – the reasons for the negative messages – the negative message. When you have both a positive message and a negative message for the receiver, use direct-indirect order. Good Bad News Choosing Words 词语的选择 Courteous Words 谦虚礼貌的用词 Positive words 积极的用词 Proper titles 合适的头衔 Bias-free words 不带偏见的用词 Appropriate Words 得体的用词 Precise words 准确的用词 Up-to-date words 合乎时宜的用词 Concise words 简洁的用词 Creating Vigorous Sentences 佳句的打造 Concise sentences 简明的句子 Avoid unnecessary elements Avoid passive voice Concrete sentences 具体的句子 specific 明确的 precise 精确的 necessary information 必要的信息 Building Strong Paragraphs建构强有力的段落 Sentence structure in a paragraph Beginning sentence / topic sentence Middle sentences Ending sentence Paragraph structure in business communication Opening paragraph Developmental paragraph Closing paragraph Editing and Proofreading Messages信息的编辑与校对 To edit is to review and revise a written message to improve it. 编辑是对写好的信息进行重审和修改，以便完善该信息。 Proofreading is the process of reviewing and correcting the final draft of written message. 校对是重审与更正书面信息的定稿这一过程。 小练习 Which of the following is a receiver-o