AutomotiveIndustryHistory(英文版)(58页)行业）详解.PPT

Automotive Industry History Who invented the automobile? The first automobile in the world Todays Automotive Industry Overview Automotive Market size key figures(passenger cars and utility vehicles, in thousands) Market size Volume divides the world into two sets: Large regional markets: North America, West Europe, and Asia-Pacific Smaller regions: South America, East Europe, Africa/Middle East Market types Mature markets: North America, West Europe, Japan and Australia replacement demand Emerging markets: Developing Asia, South America, East Europe, Africa/Middle East incremental demand huge opportunities (former Soviet Union, China and India have huge populations with low car density) may take generations for consumer standards of living to reach western standards (long-term view for shareholders) 70% of anticipated growth expected to come from outside of North America and Western Europe Growth Prospects Global light vehicle production is growing from 55+million units Capacity is surpassing 80 million units Growth Prospects Worlds Largest vehicle Manufacturers Creation of the Global Six Stock Exchange: NYSE Headquarters: Detroit, MI, USA Founded in: 1908 2000 data: Revenues: $183.3 billion Number of car and truck sales: 8.6 million Number of employees: 372,000 Brands: Chevrolet, Pontiac, Buick, Oldsmobile, Cadillac, GMC, Saturn, Hummer, Saab, Opel, Vauxhall, Holden Financing: GMAC General Motors Corporation Strategic Intent Global, North American expansion ... never wants to surrender #1 ranking Market share versus profitability mentality remains … under threat with Ford growth Leverage size, global coverage/component systems approach Embarked on new lean capacity expansion around the world Attempting to extend policy to developing markets Strengths Survival guaranteed in age of consolidation Strategic alliances sought, but not found so far Early cost reduction programs paying dividends Huge global platforms (architectures) offer enviable scale, if su