纳什均衡在物流市场竞争中的应用研究课件解读.doc

XXX大学毕业设计（论文） 纳什均衡在物流市场竞争中的应用研究 学 生：XXXX 学 号：XXXX 专 业：XXXX 班 级：XXXX 指导教师：XXXX XXXX大学 xxxx年xx月 纳什均衡在物流市场竞争中的应用研究 摘要 在日益激烈的市场竞争中，物流价格和物流成本的高涨不但增加了第三方物流企业的生存压力，还对相关非物流企业的发展环境带来了严重的影响并威胁到了企业的生存。怎样应对物流价格和物流成本的威胁成为了相关企业最关注的焦点。以博弈论中的纳什均衡为工具，运用贝特兰德模型。分析建立相关企业联盟的效益，通过一系列相关的得益矩阵，对相关非物流企业与第三方物流企业在市场竞争中的策略选择进行研究，得出建立以利益最大化为发展策略指导下的相关非物流企业与第三方物流企业的联盟和以非价格竞争的多元化发展策略指导下的第三方物流企业联盟，是相关企业在市场竞争中的最佳选择。 关键词:　市场竞争；纳什均衡；物流 Nash equilibrium in the research on the application of logistics market competition Abstract In the increasingly fierce market competition, the logistics of the high prices and logistics costs have increased pressure on the survival of third-party logistics companies, but also related to the development of non-logistics businesses has serious implications for the environment and threaten the survival of the enterprise. How to deal with the logistics cost prices and the threat of logistics related businesses has become the focus of most attention. To the Nash equilibrium in game theory as a tool, the use of Bertrand model. Analysis related to business alliances to establish the effectiveness of the proceeds through a series of related matrix, the relevant non-logistics companies and third party logistics enterprises in market competition in the strategy of choice to study, come to establish a development strategy to maximize the benefits under the guidance of related non-logistics companies and third party logistics alliances and non-price competition under the guidance of different development strategies of third party logistics enterprise alliance is related businesses the advantages of competition in the market choice. Key words: competition; Nash equilibrium; logistics;  目 录 第一章 物流市场现状 1 1.1我国物流市场的现状和问题 1 1.2我国物流市场中的博弈现象 3 第二章 纳什均衡的介绍 5 2.1纳什均衡简介 5 2.2纳什均衡的数学解释 6 第三章 企业在物流市场竞争中纳什均衡分析 7 3.1非物流企业市场竞争中的纳什均衡分析 7 3.2 物流企业市场竞争中的纳什均衡分析 10 3.2.1物流企业在价格竞争下的纳什均衡分析 10 3.2.2物流企业非价格竞争下的纳什均衡分析 14 结