慈溪中小型童装厂对外贸易的发展趋___势研究___以红孩儿童装为例大学生毕业论文（设计）.doc

宁 宁宁波大红鹰学院 毕业论文 题目:慈溪中小型童装厂对外贸易的发展趋势研究——以红孩儿童装为例 所在学院 经济与管理学院 专业 国际经济与贸易 班级 11国贸6班 学号 1131050644 姓名 杨丽勤 指导教师 李玫 2014年11月28日  毕业论文诚信声明 本人郑重声明： 所呈交的毕业论文《慈溪中小型童装厂对外贸易的发展趋势研究——以红孩儿童装为例》是本人在指导老师的指导下，独立研究、写作的成果。除文中特别加注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等学校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名：____________ 年 月 日 摘 要 童装无疑是朝阳产业，十几年来童装的年增长率在童装类别里一直是比较领先的，童装消费成为当前家庭生活消费的重要支出之一，童装市场容量之巨大、发展前景之诱人，吸引着众多厂家商家竞相涌入。但是目前我国童装行业在产品结构、消费结构、设计水平等方面存在着诸多的弊病，如产品结构的不合理、存在很大的市场空白、多以中低档为主、缺乏市场品牌竞争力、设计水平落后等。在对外贸易中面对洋品牌竞争的格局中不占优势，主要以中低档批发、代工生产为主，利润率低，受原材料价格波动影响较大。然而，如何真正把握好童装产业的机遇与挑战，是很值得思考的问题。本课题通过预测童装发展的趋势并对目前童装对外贸易发展现状做出总结和分析，以求能够寻找出童装产品发展的提升途径。 关键词：童装，发展趋势，问题，对策  Abstract Childrens clothes is a sunrise industry,ten years childrens annual growth rate in the childrens clothing category is always leading，consumption has become one of the most important current consumption expenditure of family lifegreat prospects for the development of childrens wear market capacity,the attractive,attracting a large number of manufacturers compete influx. But at present our country childrens wear industry in product structure,consumption structure,the design level there are many ills,such as product structure unreasonable,there is a big market blank,mainly to middle and low,the lack of market competitiveness of the brand,design level backward. Advantage is not accounted for in the face of foreign brand competition in foreign trade pattern,mainly in low-end wholesale,OEM production,low profit margins,affected by raw material prices fluctuation. However,how to grasp the opportunities and challenges of good childrens wear industry,is a question worthy of consideration. This topic through the prediction of the development of childrens trend and make a summary and analysis of the present situation of childrens development of foreign trade,in order to find out the way to improve the childrens clothing product development.