Report on the strategy of how soundblaster can improve on their success by the consultancy 商务英语论文.doc

Report?on?the?strategy?of?how?soundblaster?can?improve?on?their?success?by?the?consultancy Introduction： This report is based on the current status of the band, analyzing the band’s problems, which made the appropriate strategies to address these issues, and in order to help the band to enhance their visibility and record sales by attracting more fans, developing a clear goal to make them sucessful Finding: The album 2001,soundblaster I in which Soundblaster band released has sold 3.5 million copies.The CD issued in 2003 achieved good results, up to 5.1 million copies .Since the albums hot, so the band was encouraged, they immediately followed the next year and released their new album, but the situation seems to be not optimistic, after the new album, so many fans felt disappointed, so this album only sales of 3.1million copies, the sale of this album was lower than the previous two.This result gave the band a great shock soon, so the band in the next three years, they summed up the experience of the first two albums.At the same time,they planed to issue the third album they also carefully thought the reasons for the issue of defeat, after preparing the band’s finally album,they were ready with their most fully believed record talk to the world backing to peoples attention in 2007, they attempted to album again to attract people’s attention, but this time the situation was a more tragic. This album was extremely disappointed fans once again, the sales of the album is just 2.9million copies. Facing this result, the band was undoubtedly bear a more heavy blow once again, this time they have clearly recognize that the way they relying on can not solve the problem that the sales have been declined all the time. The bands style is too old, the singers dress style is outdated, so that people feel they seem to stay in 2003. And the style and route of the band are did not cater to consumer’s seeking fashionable consumer psychology, so the band could not attract new fan