新编剑桥商务英语unit10.ppt

Module 10 Reading: How Madonna Managed Success? Madonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy. Vision Since high school, Madonna has set herself a clear target: to become the world’s number one female performer. If she hadn’t set out with this vision, success wouldn’t even have been a possibility. Firms too must have a vision of where they want to go and how to get there. (1)________________________ Understand the Industry Madonna was one of the world’s first artists to bring the focus group approach to the music industry. In mid-2005 she partnered with DJ and producer Stuart Price to Vocabulary: Verb + noun combinations 3. We often use if clauses and conditional forms to brainstorm and discuss new ideas. The sentences below are from a meeting. Choose the best ending A-G for each sentence 1-7. 1. Listen to Linda telephoning her manager. 2. Listen again and complete the notes on the message pad. 3. Study the flowing chart showing ways to solve a problem. 4. Roger calls Linda back to discuss possible solutions to the problem with the windows. Listen and answer the five questions in the flowchart above. 1. _______________________________ 2. _______________________________ 3. _______________________________ 4. Solution A: ______________________ Solution B: ______________________ 5. ________________________________ Useful Expressions Speaking: Discussing problems Vocabulary 1: Managing Projects Vocabulary 2: Cause and Result Writing: An Email Possible Answer The windows don’t fit. Send the windows back to the manufacturer. Make the space for the windows wider. It will take the manufacturer 16 weeks to redo them, and the architect will need to do more design. It’s a bit expensive but the people o