unit 2 the structure and styles of business letters.ppt

Unit Two The Structure and Styles of business Letters Learning Objectives: Structure 　 Generally speaking, a business letter includes: heading, sender’s name and date, inside address, salutation, subject line, open sentences, body, closing sentences, complimentary close, signature and enclosure (attachment for an email) and carbon copy. A. The principal parts B. The optional parts 1、Letterhead Heading refers to the name and address of the sender. Contents: Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available. Location: top Address order: small to larger one Example: No. 105, first floor, No. 16 Teaching Building, Weifang Vocational College, 243, East Dongfeng St ., Weifang, 261041 Shandong , China Tel: 86 536 8521111 Fax: 86 536 8521112 E-mail: wfvc@ 2、Date Location: right under the heading ——different from the place in a Chinese letter “In business letters, the date line is very important. You can decide from the date line whether an order is fulfilled, a contract or an agreement is in effect, or a bill is paid.” 2 ways in writing the date: 1. write in logical order of day, month, year; 2. write the date after the month and use a comma between the day and the year. For example: 3rd October, 2009 (English way) October 3rd, 2009 (American way) 3、Inside Address Contents: Receiver’s name or his/her official title; Company’s name; Number of the house and name of the street; District, name of the town or city; State or province, ZIP code; Name of country. Location: at the left margin under the heading Example: President Shanghai Foreign Trade Economics Training Center No. 89, Fuzhou RD Huangpu District, Shanghai, 200000 P.R.C 4、Salutation Location: Two lines under the inside address. If the letter is addressed to an individual, use that person’s courtesy title and last name. Generally, it is written as “Dear Mr. + surname” or “Dear