小型地产商场推介会活动方案要点详解.ppt

Introductions: Collette Easton Myself – Head of Client Services/Head Consultant Fire drill etc. Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today 河北多乐传媒有限公司 策略分析 如何聚集 “现场客户”的传播途径，使得社会舆论传播持续升温、巩固企业的品牌形象、促进项目销售？ 锁定客户，定向传播 “周末乐翻天” PARTY 周末乐翻天PARTY 品牌形象强化 有力拉动项目销售 此次活动，不仅仅在于开放活动本身，而在于借助此次活动的契机，营造舆论环境、派对氛围，更进一步引发目标受众对项目的价值认同与共鸣。以此提升企业的影响力，推进项目销售！ 如何多层面立体推进，达成活动目标？ 夜·时尚名流派对 公关策略构成 Part1:舆论宣传造势 part2:主题元素 Part3:氛围营造 ● 主题活动 ● 现场送礼 ● 场地构造 ● 璀璨包装 ● 媒介传播 ● 后续报道 激发目标受众的尊崇和荣耀 活动方案 小娱乐 打造 大集结 1 2 3 维系客户关系，沟通客户感情，从而提高品牌知名度、扩大项目美誉度、稳固品牌的忠诚度，为项目销售打下坚实的基础。 活动目的 通过举办这样的活动拉近消费者与项目的距离，增加蓄客量，促进项目销售。 举办各类回馈活动，为项目受众人群提供一个温暖和谐氛围。 活动概况 活动主题：狂