企业投资战略—3.docVIP

洛阳理工学院 毕业论文 题目 企业投资战略制定的基本思路探讨 系 别： 会计系 专 业： 09会计电算化 学 号： 　 姓 名： 贾东阳 指导教师： 周 心 时 间： 2012年4月27日 企业投资战略制定的基本思路探讨 摘 要 本文主要就企业投资战略的制定的路径展开论述，内容包括企业投资战略的定义及其在企业中的重要性作用；企业投资战略依据不同的特征可以划分为多种类型，如稳定性投资战略、扩张性投资战略、紧缩性投资战略和混合性投资战略 The basic idea of enterprise investment strategy ABSTRACT Enterprise investment strategy is based on the enterprise overall management strategy, in order to maintain and expand the production scale, the investment activities were overall scheme. Enterprise investment strategy according to different features can be divided into many types such as stability, investment strategy, investment strategy, expanding tightening investment strategy and mixed investment strategy. Selection and development of enterprise investment strategy also needs to consider the influence of various factors, including the enterprise investment strategy analysis, enterprises core competence analysis and overall to the enterprise strategy, competitor reflect enterprise financing ability, resources and other factors. The need according to certain procedures -- determine the enterprise investment strategy goal, strategy analysis, determine the key of strategy of investment. Enterprise investment strategy for the long-term development of enterprises play a decisive role in a position, the enterprise clearly their nature and purpose, through to the enterprise resource reasonable combination, deciding how to develop the business. KEY WORDS: The enterprise investment strategy; Investment strategy classification; Investment strategy 目　录 前　言 1 第1章 企业投资战略的概述 2 1.1 企业投资战略的定义 2 1.2 企业投资战略在企业战略体系中的地位和作用 2 1.2.1导向性 2 1.2.2保证性 2 1.2.3超前性 2 1.2.4风险性 3 1.3 企业投资战略的类型 3 1.3.1企业投资战略根据企业所处的生命周期分类及内容 3 1.3.2企业投资战略按规模特征的分类及内容 4 1.3.3企业投资战略按投向特征的分类及内容 4 1.3.4企业投资战略按所需资金的密度分类及内容 5 第2章 企业投资战略制定的影响因素分析 7 2.1投资战略环境的分析 7 2.2企业核心能力分析 7 2.3投资战略态势分析 8 第3章 选择企业投资战略应考虑的因素分析 9 3.1企业的总体战略 9 3.2决策者对