商务英语Lecture 3 Structure and Style of Business Writing.ppt

Letter Structures and Placement Broadly speaking, business letters are usually composed of the following twelve elements: * * * * * * Structure and Style of Business Writing The first impression a business letter makes often determines whether the letter will be read and the reader’s reaction to the letter, so business letter writers must, in addition to composing well-written sentences and paragraphs, communicate their thoughts in efficient, appropriate letter form. 1.Letterhead（信头） 2. Date（日期） 3. Inside Address（信内地址） 4. Attention Line（指明收信人） 5. Salutation（称呼） 6. Subject Line（事由） 7. Body（正文） 8. Complimentary Close（结尾敬词） 9. Signature（签名） 10. Reference Initials（打字员姓名缩写） 11. Enclosure（附件） 12. Copy Notation（抄送） Sample Analysis TECHNICAL 1606 Fifth Avenue ESICNS, Seattle WA 99454- NC. 201626-3150 July 30, 2005 Pacific Resources, Inc. 1160 Bishop Street Honolulu, HI99813 Attention Ms. Alicia Chavez, Ladies and Gentlemen SUBJECT: OFFICE LETTER STYLE Letterhead Inside Address Date Attention line Salutation Subject Line Our office prefers the block letter style, as shown in this letter… Sincerely yours TECHNICAL DESIGNS, INC. Eric Mann Eric Mann, Consultant Community Services Department EM: mef Enc. Intra-company stationery and memorandum forms CC: Ms. Laura Shulte Mr. Andrew Farmer ? Body Complimentary Close Organization Name Signature Author Title Department Reference Initials Enclosure Copy Notation Among these twelve elements, letterhead, date, inside address, salutation, the body, the complementary close and the signature are necessary for a business letter, while the others are optional. 1. Letterhead ? The name of the firm ? Its address and postal codes ? Telephone number ? Fax number ? Internet address ? E-mail address ? Telegraphic and telex address ? A trademark or a b