欧派木门郑州市场营销策划 毕业设计.doc

河南理工大学万方科技学院本科生毕业论文(设计) 欧派木门郑州市场营销策划 院系名称 经济与管理科学系 姓　　名 　　号 专　　业 指导教师 年月日关键词： Abstract With the improving of the economic level, people have higher demands on the quality of life, so choose household decorates new home to more people in the door when they give up traditional carpentry hand-made scene, beautiful, environmental protection, sound insulation, etc in more quality wood products production line. So in the future home outfit wooden door industry has a bright prospect. Opai wooden doors to build a world-class enterprises in door, wood in China first brand for the enterprise goals. Company has a sound marketing network and service system, has a layout of the store more than thousand at all levels, and has set up with evergrande real estate, vanke real estate, and other famous Chinese real estate enterprises to establish a strategic cooperative partnership. Company has the self-management import and export rights, products are exported to Europe, America, Africa, dozens of countries. However in recent years with all sorts of changes in the environment, the enterprise faced with the difficult situation. The arrival of the economic crisis, the overseas orders; Countries have issued the property restrictions, giving real estate home goods bring great pressure which is closely linked; With competitors in the market and the market increasingly competitive,,,,,, but opportunity and risk coexist, facing the unprecedented complex domestic and international market environment, enterprises must actively, seize market, market share. In the face of such situation, this article in view of the analysis of enterprise internal and external environment to be accurate, and efficient use all kinds of enterprise resources, develop a timely improve the quality of marketing planning, so as to make the enterprise more effective marketing activities, brand building and communication more successful, eventually into enterprise creates value. Key Words: Opai wooden doors,fierce com