企业客户关系管理系统 计算机应用软件毕业论文.doc

毕 业 论 文 论文题目：企业客户关系管理系统 专 业：计算机应用软件 准考证号： 学生姓名： 指导教师： 摘要 科技的发展、时代的进步，市场经济的竞争也越发激烈与残酷，在竞争中客户作为市场的最重要的资源，早已成为市场营销的核心，企业间谁拥有的客户多，谁就在竞争中占有绝对的优势。在市场经济竞争如此激烈的环境之下，企业要想立于不败之地，就必须和与之生存发展息息相关的客户，建立起良好的关系，在现有客户资源的基础之上，维护好和老客户的关系，并且不断的发展新的客户，用企业高品质的产品、优质的服务、良好的信誉树立企业在客户心目中的良好形象；并以客户需求为己任，不断的创新与发展自身的产品，以满足客户新需求，并规范企业内部的客户资源的管理方式、提升企业的客户服务质量。客户关系管理系统满足了企业对自身客户资源管理的新要求，减少了客户资源管理过程中的浪费的大量人力、物力和财力等。 本系统具有完善的基础信息维护和客户信息维护功能，并增置了客户服务模块，满足了客户日常管理的需求；强大的数据查询及图表分析功能，帮助企业能够及时根据分析结果进行新规划和方案，以适应变化万千的消费市场。客户管理系统后台数据库采用SQL Server 2000数据库，以保证数据的安全、高效和稳定。前台采用Microsoft公司的Visual C++作为主要的开发工具，其可与SQL Server 2000数据库无缝链接。 全文分为五个章节：第一章绪论，主要介绍项目背景和技术背景；第二章介绍需求分析；第三章介绍系统设计，包括功能模块设计、数据库设计；第四章介绍详细设计，包括程序设计、数据库操作技术实现；最后是总结与展望。 【关键词】客户管理系统；市场营销；资源管理 Abstract Technology, the era of progress, and the market economy has become increasingly fierce competition and cruel. In the competition as the most important resources of the market, marketing has become the core of enterprises who owns the customer, advanced in the competition possession absolute superiority. In a market economy such a highly competitive environment, enterprises in order to remain invincible, it is necessary to the survival and developments relate closely with the customers, and establish a good relationship. The existing customers on the basis of resources, safeguard and the relationship between customers and the continued development of new customers, companies with high-quality products, quality services, establish a good reputation in the business customer in mind the good image and the responsibility to customer needs, constant innovation and development. Their own products to meet customer demand for new and standardize their internal customer resources management, enhancing enterprise customer service quality. Computer management system to meet the enterprise resource management for their own customers the new requirements, reduce customer resource management in the process of waste a lot of manpower, material and financial reso