浅谈音乐在电视广告中的运用 毕业论文.doc

南京邮电大学高等教育自学考试 专接本专业 毕 业 设 计 (论文) 设计题目：浅谈音乐在电视广告中的运用 专科学校 镇江高等专科学校 姓 名 准考证号 112912202001 本科专业 南京邮电大学 指导教师 完成日期 2014 年 4 月 26 日  摘要 我们正处在一个信息的时代。信息的高速发生、传递加快了社会生活的节奏。随着时代步伐的加快，人们在接受新形势的反应速度也相应地提高。如果单位时间的信息量不能够满足接收者的要求和欲望，接受者就会产生疲倦。所以利用各种手段吸引受众。? 在现代的媒体娱乐高度发展的时代里，广告已经告别单纯宣传产品性能方面，开始进入娱乐互动消费广告时代，一个广告不仅仅是商业作用，跟重要的是一种提倡生活自由，和娱乐式的消费，通过音乐和音响来表现和传达信息，将使成为广告表现的一种最耀眼的明星和最重要的一种渠道。在生活中，人们离不开音乐，在一则优秀的广告中，也离不开合适的背景音乐，正如我们所见，多数优秀的广播电视广告必然有着优秀的广告音乐为之添色。We are in an era of information. The information highway has, accelerates the pace of social life. Along with speed up the pace of era, people in the new situation of reaction rate is increasing accordingly. If the amount of information per unit time is cant meet the requirements of the recipient and desires, the receiver can produce tiredness. So using various means to attract the audience. In the era of the development of modern media entertainment, advertising has bid farewell to pure propaganda products performance, begin to enter interactive entertainment consumer advertising age, an advertisement is not only a business function, with important is a kind of advocating freedom of life, consumption and entertainment type, through music and sound to express and convey information, will make become advertising performance of one of the most dazzling star and one of the most important channel.In life, people leave the music, in a good advertisement, also cannot leave the right background music, as we have seen, most excellent radio and television ads must have good music to add color. We can be found through the research on some film and television advertising, music is often designers used to influence the audiences emotions, and through clever apply, not only can attract the eyes of the audience, will also be able to achieve