浅谈中国酒包装设计的发展与创新 毕业论文.doc

安徽工程大学毕业论文 浅谈中国酒包装设计的发展与创新 所学专业：艺术设计 学生姓名： 准考证号： 指导老师： 二○一二年八月  浅谈中国酒包装设计的发展与创新 摘要:随着经济全球化的日益加剧，我国酒市场经济得到了迅猛发展，而酒包装设计已经成为一个品牌成败的关键。酒包装设计尽管被归入平面设计的范畴，但由于其设计除了在平面上进行以外，还包含有立体形态的设计（如纸盒、容器），它是平面装潢与立体形态设计的有机结合，因此，其设计具有独特性。酒包装设计以它独特的设计语言和形式美感折射出艺术光彩，它在一定程度上改变了人们的生活方式，提升了人们的审美意识。今天酒的消费在一定程度上，已经成为一种文化消费的趋势。随着文化消费圈层的不断扩大，文化消费已经渗透到我们社会生活的各个层面。人们对商品的购买已经不再是单单的实用，而是越来越注重外观的美感。特别是酒这种商品，更是文化和艺术、历史及品味的载体。这就要求我们设计工作者，在设计酒包装时要综合考虑这些元素。要想使我们的酒包装贴近生活，就需要我们对酒包装的设计，进行深入地研究与发掘。在继承的前提下充分融合时代需求，不断地发展与创新，满足人们对酒这种文化商品的追求。 关键词: 酒包装设计；发展；创新；绿色  DISCUSSION ON THE DEVELOPMENT OF CHINESE WINE PACKAGING DESIGN AND INNOVATION Abstract:With increasing economic globalization, our country market economy got swift and violent development, and the wine packaging design has become the key to the success of a brand. Wine packaging design despite being placed in the category of plane design, but because of its design except in the plane, but also includes a three-dimensional shape design ( such as cartons, containers), it is a plane decoration and three-dimensional shape design organically, therefore, its design is unique. Wine packaging design with its unique design language and aesthetic form reflects the artistic brilliance, which to some extent changed peoples way of life, improve peoples aesthetic consciousness. Today wine consumption to a certain extent, has become a kind of cultural consumption trend. With the cultural consumption level unceasing expansion, consumer culture has penetrated into all aspects of our social life. The people of commodity purchase is not only practical, but more and more emphasis on the aesthetic appearance. Especially wine this kind of commodity, is the art and culture, history and taste of the carrier. This requires us to design professionals, in the design of wine packaging to consider these elements. To make our wine packaging is close to life, we need to wine packaging design, in-depth study and explore. In succession under the premise of the full integra