新编实用英语第三册unit.ppt

Read and Complete 3 Complete the following sentences with the proper forms of the words given below. 1) Scientists are striving for a ____________ in cancer research. 2) The decision of the CEO seems to show her lack of political __________. 3) The computer has been programmed to calculate the gross profit __________ on all sales. 4) This shirt is no doubt a cheaper __________ of the one I saw in another department store. 5) Under his guidance, a surge of __________ in techniques is on the horizon. 6) He made a satisfactory __________ with them, which helped to establish further cooperation between the two companies. 7) The management should accept the full responsibility for the loss of goods in __________. 8) It was not until 1884 that the first __________ fibre was made. artificial breakthrough judgment margin version innovation bargain storage Back 4 Fill in the blanks with the proper forms of the following words given in the box. Promotions managers supervise staff of promotion specialists. These managers 1 __________ promotion programmes that 2 __________ advertising with purchase promotion to increase sales. In an effort to 3 __________ closer contact with consumers, promotion programmes may use direct mail, television or radio advertising, catalogues, exhibits, inserts in newspapers, or websites, and special 4 __________. They may encourage people to 5 __________ by using discounts, samples, gifts, coupons, and contests. A wide range of educational 6 __________ is suitable for entry into promotion jobs, but many employers prefer those with experience in related 7 __________ plus a broad liberal arts background. Courses in management while the 8 __________ is in school are highly recommended. Computer skills are 9 __________ because marketing, product promotion, and advertising on the Internet are increasingly common. Also, the ability to 10 __________ in a foreign language may open up employment opportunities in many rapidly