中国邮政的战略问题以及改进策略教程分析.doc

（ 二〇一四年十二月 摘 要 近年来中国邮政速递物流公司的速递业务发展状况不容乐观，稳定的市场逐渐被跨国物流公司和民营快递公司抢占，出现这种状况的原因主要是邮政快递的战略管理方面出现了问题。 本文将通过战略管理的“竞争者分析”工具，对中国邮政速递物流公司的快递业务进行战略分析、情报分析、业务目标分析、智能分析。可知：随着中国邮政的速递市场的对外开放，跨国物流公司陆续登录中国，凭借着雄厚的资金和物质基础以及先进的技术和管理经验，抢占了我国国际快递市场和部分国内快递市场。同时，民营快递迅速崛起，低定价和良好的服务使其行业规模和市场份额日渐增大。这些都说明中国邮政的快递业务在战略管理方面要做出一定的改善，重新稳固自身地位。 为此，本文分析中外速递的发展以及邮政速递公司在发展中的战略问题，为它的发展提出了建议与对策，以便邮政速递能更好的赢得市场的青睐。 关键字：邮政速递；战略问题；分析。 Abstract Recently the express business development of Chinese postal express logistics company is not optimistic, stable market gradually by the multinational logistics companies and private express delivery companies to seize, the reasons for this situation is a major strategic management of the postal express delivery problems. This paper will through the strategic management competitor analysis tools, strategic analysis, the China postal express logistics company courier business intelligence analysis, target analysis, business intelligence analysis. Unknown: with the Chinese postal express delivery market opening to the outside world, multinational logistics companies have China, with money and a solid material foundation and advanced technology and management experience, to seize the international express delivery market in China and part of the domestic express delivery market. At the same time, the rapid rise of private express delivery, low pricing and good services to the industry scale and market share increases with each passing day. All these show that China Post Express business in the strategic management to make some improvements to secure its position. Therefore, this paper analysis the strategic problems in the development of the development of foreign courier and postal courier companies, puts forward suggestions and Countermeasures for its development, so that the postal service express delivery can be better to win the favor of the market. Keywords: EMS; strategic problem; analysis. 目 录 引言 1 第1章 战略管理理论概述 2 1.1战略的含义和地位 2 1.2战略管理的特