中国大型综合超市自有品牌开发问题的研究 毕业论文.doc

东北财经大学本科毕业论文 中国大型综合超市自有品牌开发问题的研究 作 者 院 系 专 业 年 级 学 号 指导教师 答辩日期 成 绩  内 容 提 要 随着经济的发展，人民生活质量的不断提高，中国已经成为一个具有极大发展潜力的消费市场。零售业态规模不断扩大，超市因其独特营销方式和建筑空间，迎合了现代人生活节奏和心理需求，已经成为城镇居民购物的主要场所。市场已超越产品经济阶段进入品牌竞争时代，创建和自有品牌成为维持竞争优势的必然选择在竞争日趋激烈且同质化日益严重的中国市场上，创建和培育自有品牌成为实施差异化战略，保持竞争优势的有力武器。但我国超市自有品牌开发还处在初级阶段,论文以大型综合超市为研究对象  Abstract With economic development, people constantly improve the quality of life, China has become a great development potential of the consumer market. Retail Trade have been expanding, large-scale comprehensive supermarkets because of their unique marketing and building space to cater to the rhythm of modern life and psychological needs of urban residents has become the main shopping places. The market economy has entered the stage of the products of economic brand competition the creation and development of own-brand large-scale comprehensive supermarkets maintains a competitive advantage in the inevitable choice. In an increasingly competitive and growing homogenization of the Chinese market, to create and nurture its own brand to become large-scale comprehensive supermarkets differences in the implementation of the strategy, and maintain a powerful weapon for competitive advantage. But China large-scale comprehensive development of supermarket own-brand still at the initial stage, in the process of developing some problems still exist, only to take reasonable own-brand development strategy, to make its own brand to become large-scale comprehensive supermarkets, the enormous profit. This paper to large-scale comprehensive supermarkets for the study, large-scale comprehensive view of the current supermarket own brand development issues a preliminary Inquiry. Is divided into fiv