【跨文化交流-外教】3 - Ways to Study Culture and Building Block 1 - Individualist vs Collectivist (New).pptVIP

How do we Study Culture? Ways to study Culture Emic Approach Studies a culture from the inside Attempts to understand a culture as a member of that culture would understand it Etic Approach Studies a culture from the outside Compares cultures using pre-determined characteristics Emic Approach Studies the behavior from within the system Examines only one culture Provides a way of understanding how reality is organized within a particular cultural perspective. Etic Approach Studies the behavior from outside the system Examines many cultures, comparing them Assumes that cross-cultural comparisons can generate observational categories that are a useful way of comparing a wide variety of cultures What will we use? Primarily the etic approach since you are not living in another culture If you go to another culture, you will use the emic approach What is the best way? Building Blocks of Culture (Observational categories) Four Building Blocks of Culture Concept of Self Individualist and collectivist Personal vs. Societal Responsibility Universalist and particularist Concept of Time Monochronic and polychronic Locus of Control Internal and external Dividing the Spoils For six weeks, you and three other people at your company have been working on a special, important project. Now, the work is complete and the four of you have been awarded a cash prize of $20,000 dollars. Person A (your friend) did 20% of the work. You did 50% of the work. The other two (who you don’t really like) did 15% of the work each. How should the money be divided? Collectivist vs. individualist Collectivistic Culture Each person receives $5,000 Individualistic culture Person A - $4,000 You - $10,000 Person C - $3,000 Person D - $3,000 Individualist Smallest unit of survival is the individual Identity is based on what one owns or experiences. People identify primarily with self, and the needs of the individual are satisfied before those of the group Looking after and taking care of oneself (bei