BUSINESS WRITING 商务英语写作.ppt

* Avoid fragments A sentence fragment lacks either a subject (Actor) or verb (Action). My research report in business communication took a long time to prepare. And turned out badly. My research report in business communication took a long time to prepare but it turned out badly. * Avoid comma splices A comma splice results when two sentences are incorrectly joined or spliced together with a comma. Profits were down in 2005, the Board blamed the recession. Profits were down in 2005. The Board blamed the recession. * Avoid run-on sentences A run-on sentence joins two complete thoughts without proper punctuation. Employees want to keep their jobs they will work hard for promotions. Employees want to keep their jobs. They will work hard for promotions. 外语教学与研究出版社 外语教学与研究出版社 * BUSINESS WRITING * Functions of Business Writing To inform To influence To entertain * To inform Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content. * To influence In addition to providing information, a business message must also influence the reader’s attitudes and actions. * To entertain To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill. * Criteria for Effective Business Writing Courtesy Correctness Conciseness Clarity Concreteness Comple