汉英翻译(chapter four) 第四章 广告文本翻译.ppt

琼州学院外国语学院 * 参考答案 1）Flowers by BEAUTY speaks from the heart. 2）With some Iroli, aha, you are a Mona Lisa! 3）Double Star Takes you Afar. 4）The factory can produce various new types of buttons in thousands of different designs for coats, suits, fashions, shirts and sweaters. 5）Smooth and beautiful, Zhonghua high quality pencils. 6）One chord is worth a thousand words. 7）From a champion of age to a champion of callisthenics game, you need no stick but Health Mineral Water 琼州学院外国语学院 * 2、篇章翻译 生活中的最大快乐莫过于受到尊重。说话有人听，需求有人照料。 我们创建喜来登大饭店的目的正是如此——在您需要的时候，为您提供服务。 正如我们生活中的许多事情一样，这既简单，又很困难。但我们愿意去迎接这一挑战。因为，它能使我们都享受到生活的满足。 琼州学院外国语学院 * 参考译文 One of the greatest pleasures in life is simply to be treated as an individual. To speak and be heard. To ask and be helped. That’s why we created Sheraton Towers. To offer you what you want, when you want it. Like much of life, it’s just that simple and just that difficult. But we like the challenge. Because meeting it makes life that much more satisfying for all of us. 琼州学院外国语学院 * 沐浴在海南岛的阳光里 美丽的白色沙滩上，沐浴在金色的阳光里，恣情嬉戏，尽情享受……美妙的风景，激动人心的奇观……世界一流的设施，高效的服务。 不仅这些，最令人神往的是，你可以享受到海南岛带给你的独有的温暖、热情与舒适。 琼州学院外国语学院 * 参考译文 Bask in the Warmth of Hainan Island Bask… indulge…, luxuriate… in beautiful white-sand beaches… Breathtaking scenic wonders… world-class facilities and efficient service. But, best of all, bask in the special warmth and comfort that is uniquely, wonderfully Hainan Island. * 琼州学院外国语学院 * 3、多用祈使句 祈使句具有强烈的鼓动色彩，可很好达到广告的引导劝购功能。 ① So come into McDonald’s and enjoy Big Mac Sandwich. 走进麦当劳，享用大三明治。 ② For more of America, look to us. 想更多了解美国，来找我们。 ③ Fresh up with Seven-up, taste that beats the other cold. 君饮七喜，提神醒脑，其它冷饮无法比拟的口味。 ④ Let’s make it better. 让我们做得更好。（菲力普） 琼州学院外国语学院 * 4、多用省略句 由于广告需要在有限的时空、空间、费用内，达到最佳的宣传效果。所以广告往往用最精炼的语言使消费者一目了然，这就要求用省略句。 ① You’ll enjoy relaxed sunny days. Warm, crystal clear lagoons. Cool, green foliage. Waterfalls. Flowers. Exotic scents. Bright blue skies. Secluded beaches. Graceful palms. Breathtaking sunsets. Soft evenin