Marketing试卷(B).docVIP

2011　—　2012学年第一学期期末考试 《Marketing》 试题B （供　国际学院， 会计专业　　　　　班使用） 题 号 一 二 三 四 五 总 分 得 分 总分合计人（签名） 评卷复核人（签名） . 得分 评卷人 一、The single choice question ( 10 marks ) （All questions carry equal marks） Which is not Target Marketing Strategies (c ) Undifferentiated Marketing Differentiated Marketing Personal Marketing Focused Marketing 2. To explain SWOT analysis, what is meaning for “T”? (a ) A. Threat B. Trade C. Technology D. Term 3. Lifestyle describes which of the following: (d ) People’s interests People’s activities People’s opinions All of the above Which information collection method is not for primary information? (c ) A Interviews B Observation C Read the news paper D Focus Groups Which of the following not influence price setting？ (d ) A Competition B Environment C Customer D None of the above 得分 评卷人 二、Please fills up the topics （ 10 marks ） (All questions carry equal marks) 1. Company communicates directly through the but also indirectly through price, package, labels, etc. 2. There have 3 types of sales promotion, 1. Business. 2{ Consumer } 3.{ Trade } 3. The promotion mix tools is { Advertising }, Direct marketing, { Public Relations }, Sale promotion, Personal selling and On – line marketing. 4. The marketing 4P’s is product, { promotion }, { price }, and place. 5. The M.I.S system assesses the required information and then gathers it using the following: 1. Internal records. 2. {Marketing Intelligence }, 3. { Marketing Research }. 得分 评卷人 三、False or true. Show the answer (×) or (√) (All questions carry equal marks) （15 marks） Marketing is talking about selling!!! (x ) The marketing Micro – environment including marketing intermediaries, customer, physical, supplier, demographic and competitors. (x ) If you are marketer with one of company, you must continuously monitor you present co