大学毕业设计论文-长治市商业银行vi设计说明书.doc

摘要 在 CIS企业形象策划日益成熟的今天,人们对形象识别的要求已不仅仅停留在外在的层次上,而是更深层的从多方位去表述差异化的元素,其中较多的是通过环境艺术来表现, 我们称之为环境识别 ( Environment identify ) 。 当今世界, 已经进入了一个文化敏感的时代。企业文化对于激烈的市场份额争夺来说,不再是一个虚无飘渺的东西, 而是一件锐利无比的武器。而CI作为一种创造企业形象、 增强企业影响力、 改善企业管理的有效工具,从第二次世界大战后在西方兴起,经过几十年的运作, 已经被证明是一种功能强大的企业推进剂。 最早环境识别策划的实例,是英国伦敦地铁的规划设计。1933~1940年间, 英国 “工业设计协会”会长兼伦敦交通营业集团副总裁佛兰克·毕克, 负责规划伦敦地铁的设计任务。他聘请爱德华·琼斯顿负责活字印刷体的改良设计,以便应用在小至车票,大至站牌、 指示牌的统一字体。此举在英国各界对字体式样的改良与统一产生了轰动式效应,导致字体造型趋向统一化, 达到明视易读的效果。由于英、 德两国的艺术大师参与了此项设计工作, 使整体规划更为丰富、 完整, 且具有时代意义。伦敦地铁的规划与设计,具备了建筑景观与运输机能统一的设计形态, 堪称现代工业设计的经典之作。 关键字：企业识别 环境识别 Abstract In the CIS corporate image today has become more sophisticated planning, identification of the requirements of the image has not stop the external level, but the more profound statements from the multi-directional differentiation to the elements, which is more art to the environment performance to identify what we call the environment (Environment identify). In todays world, has entered an era of a culturally sensitive. Corporate culture for the fierce battle for market share, is no longer a vague thing, but a very sharp weapon. The CI as a creation of corporate image, enhance their influence to improve an effective tool for business management, from the rise in the West after the Second World War, after decades of operation, has been proved to be a powerful enterprises to promote agent. Planning to identify the earliest examples of the environment is London Metro Planning and Design. 1933 ~ 1940 years, the British Industrial Designers Society of London, president and group vice president of business traffic Frank ? Peck, London Underground is responsible for planning the design task. He hired Edward ? Johnston is responsible for the improvement of the design of moveable type body for the application to the ticket in the small and large to stop poles, signs of a unified character. In the United Kingdom from all walks of life improvements for the font style and produced a sensational style uniform