.毕业论文服装分销企业营销决策支持系统的设计.doc

服装分销企业营销决策支持系统的设计 摘要 本文以服装分销企业营销系统的设计为背景，针对服装分销管理中的一些有待解决的问题进行了研究。 服装营销系统和其他企业的营销系统一样，所面临的环境都是复杂多变的，因此有关服装营销决策支持系统属于半结构化的决策支持系统范畴。这类系统中的决策含有大量不确定因素，缺乏程序化工作范式，需要意向决策支持的问题十分多见。本文采用了在服装营销管理系统中应用包含专家系统的推理模型思想，构建出了一个具有意向决策支持功能的服装营销管理系统框架，对如何建立问题生成子系统及其内部知识库进行了讨论。 论文设计了服装营销决策支持系统的总体方案，完成了其软件和硬件运行环境的设计，并给出了数据转换、报表图标显示、MDX语句自导引、模型分析等多种功能的具体实现过程。 关键词　服装营销决策支持系统 意向决策支持技术 数据仓库 数据挖掘 智能技术 Design of Costume Marking Decide Support System Abstract This paper takes costume marking system as working background, discusses some important problems coming from the reformation of costume corporation in our country. The environment which marketing system of costume is very complex and changeable, just as the other marketing system. So decide support system (DSS) belongs to the category of semi_structure. Decision making of this system has much uncertainty factor, lacks normal form to be followed, therefore many questions need intending decision support. Reasoning model based on expert system (ES) applying to costume marketing system is described in this paper, meanwhile, the structure of knowledge base of this system is discussed in detail. The paper sets up a data mining model of online analysis process database based on intelligent techniques, offers a method which is on the base of predecessors and combines ANN and fuzzy control to this problem, and designs the software system of power marking DSS based on database warehouse running management for data transformation services (DTS), PivotTable service, multidimensional expressions (MDX) self-leading, model analyzing also. The paper focuses on intending decide support technique, data mining model and implementation of power marketing DSS. Keywords　 costume marketing DSS intending decision support technique data warehouse data mining intelligent techniques 不要删除行尾的分节符，此行不会被打印目录 第1章 绪论 1 1.1 课题背景 1 1.2 服装分销商决策支持系统的发展状况及存在问题 2 1.3 本文主要工作 3 第2章 意向决策支持技术在服装销售中的应用 4 2.1 意向决策支持概述 4 2.2 意向决策支持在服装营销系统中的作用 4 2.3 具有意向决策支持功能的服装营销管理系统 5 2.3.1