消费者二维码使用的影响因素研究总结报告.doc

CHENGNAN COLLEGE OF CSUST 毕业论文 题目： 消费者二维码使用的影响因素研究 学生姓名： 学 号： 班 级: 专 业： 指导教师： 2014 年6月  消费者二维码使用的影响因素研究 摘要 二维码是社会商业圈中使用的条形码，经常出现在商场中、饭店中，是一种升级后的产品。在欧洲及日韩等国家，手机二维码这一业务已经初步发展成熟，但是，我国该业务才刚刚开始，在国内还远远没有达到人所共知。手机二维码业务作为一项新的技术和业务，尚未被广大的消费者所接受并广泛使用。随着我国经济和科技的发展，消费者开始接触到手机二维码业务，消费者的需求直接推动了手机二维码业务在广大消费者群体中广泛应用。然而，目前国内在消费者的二维码研究方面主要集中在以下方面，分别是创新性、商业模式以及科学性等，缺少对消费者使用因素的研究，本论文会以此背景为基础，从消费者的角度出发，首先介绍手机二维码的发展情况，其次从二维码的使用现状切入，最后分析影响消费者使用二维码的影响因素。 关键字：手机二维码；使用现状；影响因素；问题与建议 A RESEARCH ON THE FACTORS INFLUENCING THE USAGE OF TWO-DIMENSION CODE ABSTRACT Two-dimensional code is a bar code used in social business circles , often in shopping malls , hotels , and is an upgrade format of the product category. In Europe and Japan and South Korea,two-dimensional code has become a relativemature product , while in China, the mobile two-dimensional code is still in the beginning stages. As a new technology and business , Mobile two-dimensional code of business has not yet been accepted by the majority of consumers . With the development of economy and technology, consumers are starting to come into contact with the two-dimensional code phone business , However, two-dimensional code research mostly focused on two-dimensional code science and technology, innovation and business model of how to use these product categories , lacking direct research on the factors constraining its usage from consumer perspective. This paper will discuss those factors influencing the usage of two-dimensional codes, In this paper, we first introduced the development of mobile two-dimensional code, then we describedthe usagesituation of two-dimensional code nowadays, and made conclusions about factors influencing consumer decision to use two-dimensional code . Key words: Mobile two-dimensional code; Use the status quo; Influence Factors; Questions and Suggestions  目录 绪论 1 1 概述 2 1.1 研