工业设计专业英语阅读材料.doc

工业设计专业英语阅读材料 The English of Industrial Design 重庆汽车学院工业设计系 2010年12月目录 Lesson1 What is Design…………………………………………………………………………………………1 Lesson2 Chair Design……………………………………………………………………………………………5 Lesson3 the Design Process……………………………………………………………………………………12 Lesson １ What is Design Design is everywhere—and that’s why looking for a definition may not help you grasp what it is. Design is everywhere. It’s what drew you to the last piece of furniture you bought and it’s what made online banking possible. It’s made London taxicabs easier to get in and out of and it made Stella McCartney’s name. It driving whole business cultures and making sure environment from hospital to airports are easier to navigate. The single word “design” encompasses an awful lot, and that’s why the understandable search for a single definition leads to lengthy debate to say the least. There are broad definitions and specific ones梑oth have drawbacks. lEither they’re too general to be meaning or they exclude too much. One definition, aired by designer Richard Seymour during the Design Council’s Design in Business Week 2002, is “making things better for people”. It emphasizes that design activity is focused first and foremost on human behavior and quality of life, not factors like distributor preferences. But nurses or road sweepers could say they, too, “make things better for people”. Meanwhile, a definition focused on products or 3D realizations of ideas excludes the work of graphic designers, services designers and many other disciplines. There may be no absolute definitions of design that will please everyone, but attempting to find one can at least help us pin down the unique set of skills that designers bring to bear. Translations Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it’s a car, a building, a graphic, a service or process. The important part is the translation of the idea, though design’s ability to spark the idea in the first place